Sign up free

Flairt Insights

Dating Science,
Straight from the Research

Data-driven articles on photo attractiveness, self-presentation, and what the peer-reviewed literature actually says about dating app success.

Also a podcast

Every article below has its own commentary episode. Same research, spoken by Flairt hosts.

Listen on Spotify
Attractiveness test: how attractive are you, really?
Dating Science

Attractiveness test: how attractive are you, really?

What online attractiveness tests measure, why a face score misses what women see on apps, and a 2-minute test of the photos that do.

Should you post shirtless photos on your dating profile?
Profile Strategy

Should you post shirtless photos on your dating profile?

You earned the physique. The gym mirror shot still costs you matches. What shirtless photos signal, and how to show a body without posing.

The five photos every man needs on his dating profile
Profile Strategy

The five photos every man needs on his dating profile

Four to six slots, five jobs. The face shot, the body shot, the social proof, the candid and the one that shows where you are headed.

Myers Briggs compatibility: does MBTI predict dating?
Dating Science

Myers Briggs compatibility: does MBTI predict dating?

Half of people get a different MBTI type five weeks later. What the test misses about relationships, and what actually predicts compatibility.

Does a dog in your dating profile picture get more matches?
Profile Strategy

Does a dog in your dating profile picture get more matches?

A dog is a garnish, not a cheat code. What pets actually signal in a profile, why cats cost men, and whether the slot is worth spending.

Dating app strategy: which app, do boosts work, restarts
Dating Strategy

Dating app strategy: which app, do boosts work, restarts

Which app to use, whether Boosts work, what Tinder's relationship goals mean, and why deleting your profile won't fix your matches.

How to make your voice deeper, and why women notice
Attraction Science

How to make your voice deeper, and why women notice

Pitch, pace and resonance change how men are rated within seconds of speaking. The lever nobody sells you, and how to train it.

Dating profile photos for men: angles, light, expression
Profile Strategy

Dating profile photos for men: angles, light, expression

What the research says about the angles, lighting and expressions that make a face read well, and the selfie habits that wreck it.

How the Tinder algorithm works and how swiping changes it
Dating Strategy

How the Tinder algorithm works and how swiping changes it

Dating apps score your profile and show it accordingly. How desirability ranking works, why it compounds, and what actually moves it.

Asymmetrical face: how much does facial symmetry matter?
Attraction Science

Asymmetrical face: how much does facial symmetry matter?

Symmetry sits at the centre of every looksmaxing claim. What it signals, how much it moves attractiveness, and where the returns stop.

How much of an age gap is too much? What the research says
Relationships

How much of an age gap is too much? What the research says

What 5, 10, 15 and 20 year age gaps do to your odds, what the N/2+7 rule gets right, and what predicts a good relationship better.

First date tips for men: how not to blow it on the night
Dating Strategy

First date tips for men: how not to blow it on the night

First date tips for men, backed by research: where to go, how to carry yourself, how to lead the evening, and whether to kiss her at the end.

Not photogenic? Why you look worse in photos than in person
Dating Science

Not photogenic? Why you look worse in photos than in person

If people like you in person but your profile goes quiet, the photos are the problem. What a still frame cannot capture, and how to fix it.

Star sign compatibility: does the zodiac predict dating?
Dating Science

Star sign compatibility: does the zodiac predict dating?

Why horoscopes feel uncannily accurate, what ten million marriages show about zodiac compatibility, and what to say when she asks your sign.

How to talk to women: the skill that beats good looks
Dating Science

How to talk to women: the skill that beats good looks

The man who talks to everyone outperforms the better looking man standing by the bar. Why social abundance works, and how to build it.

Cold approach vs dating apps: which works better for you
Dating Science

Cold approach vs dating apps: which works better for you

Walking up to a stranger feels terrifying. Swiping feels like a lottery. What each channel tests, and how to approach a woman in person.

You matched. Now what? From a match to a real date
Dating Strategy

You matched. Now what? From a match to a real date

The match is the easy part. Opening lines for Tinder and Hinge that get replies, and how to go from a match to a date without killing the vibe.

What makes a man's face attractive? The real evidence
Attraction Science

What makes a man's face attractive? The real evidence

Beauty is not in the eye of the beholder as often as people say. Symmetry, averageness and masculinity, and the part men never get taught.

Does height matter in dating? The numbers for short guys
Attraction Science

Does height matter in dating? The numbers for short guys

Taller men get more first contacts, and the gap is smaller than the internet claims. What height costs, and what closes it.

Looks, money or style: what wins on dating apps for men
Dating Science

Looks, money or style: what wins on dating apps for men

Looks, money or style: what the dating app data says wins, plus a research-backed checklist for how to be more attractive as a man.